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Case Studies

Identifying user behavior and app purchase for targeted market.

Sales campaign for an online
retail outlet for USA

An online towel store was looking to drive awareness of their offerings and generate new business through on site conversions ..

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Leo Vegas casino

Fraud Prevention: By data comparison on a partner specific basis we identify fraudulent activity pro-actively ..

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Travel aggregator
for holidaying in India.

Working on content & creative to bring excitement & anxiety for queries & booking ..

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Hotel tonight

Book wherever, whenever on your mobile device for tonight, tomorrow and next week ..

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Sales campaign for an online retail outlet for USA

Goals: 

An online towel store was looking to drive awareness of their offerings and generate new business through on site conversions.

Category:  

Towel

Solutions: 

Display Banner
Programmatic – Video

Targeting: 

Geography
Household Income

Results: 

LeadGenetics has increased the Click Through Rate for the store’s campaign each month, by optimizing to best performing CTR, based on:
Ad Size
Ad Content (Promotion)
Ad Type (Static vs. Flash)
Average Campaign CTR: 0.08%
Month-over-month, LEADGENETICS has decreased Cost per Click and Cost per Conversion for the mattress chain’s Campaign.
March 2014 – Cost per click: $3.50 | Cost per conversion: $7.00
March 2015 – Cost per click: $2.70 | Cost per conversion: $5.75
Average SEM Conversion per month: 913

Leo Vegas

Our Approach: 

Fraud Prevention: By data comparison on a partner specific basis we identify fraudulent activity pro-actively.

Traffic optimization: Increase ROI, increase retention & activation rates, identifying low quality sources within 48 hours.

Identifying user behavior and app purchase for targeted market.

Results: 

Based on strategic decisions, new tactics and joined forces …
40 % cost reduction for each user
Rate of activation has doubled
Delivered 16% paying users for total delivery

Travel aggregator for holidaying in India

Objective: 

to bring traffic on site and generating qualified leads

Our Approach

Media Mix: display, mobile, e-mail and tablet.
Working on content & creative to bring excitement & anxiety for queries & booking

Results: 

Based on strategic decisions, new tactics and joined forces …
40 % cost reduction for each user
Rate of activation has doubled
Delivered 16% paying users for total delivery

Hotel tonight

Objective 

Book wherever, whenever on your mobile device for tonight, tomorrow and next week.
Some of our great last-minute hotel deals
Download the HotelTonight app to book them for tonight,
tomorrow and next week

Results:

BOOK IN THE MOMENT
LeadGenetics executed a two pronged strategy incorporating branding and user acquisition elements to increase their mobile install base. LeadGenetics was able to leverage its user profile database in providing HotelsTonight with detailed information about high performing demographics. Based on the demographic insights, we were able to develop highly relevant contextual placements that drove mobile app installs and mobile bookings.

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or you can also contact us by the details given below

  • +919654460139 , +91-11-29544626
  • contact@leadgenetics.in